Graphic Design + Packaging
Our goal for this project was to design for the future. General Mills and company introduced a small-batch, of limited-edition Honey Toasted Kernza Cereal through Fundly.com
We started by designing the Kernza logo and icon that could be translated through print and digital assets. Followed by designing the official packaging of the cereal box, and exclusive merchandise, which included all organic and recyclable t-shirts, tote-bags, sprout pencils, notebooks, water bottles, and a candle.
Additionally, our experiential team curated and produced the official launch party for Cascadian Farm, which included out-of-home advertisments, print material, and interior design components that were all designed.
"Deeply Rooted for Good"