Graphic Design + Art Direction
In 2018, I was approached to assist on initial ideation for the re-issue of the Yeezy Boost 350 V2 "Triple White". Our goal was to bring Kanye's voice to the spotlight, his current beliefs and ideas to the forefront of the world.
Our team executed this in two ways, the first was by taking over as many billboards, and digital platforms all around the world with 2 simple words initially "We Got Love", however that was later changed to "We Love". Additionally, our team was in charge of designing and laying out the newspapers which eventually became the covers for 10 prominent newspapers across the United States which read "We Love" in bolded fonts from various languages.
Kanye West + Adidas
"We Got Love"